I Didn't Come This Far
To Only Come This Far
Catalyst for high value and luxury buying decisions through the process
of experiential programming.
Over 15 years of progressive experience developing and managing new business, marketing, sales and communication strategies that
resulted in over $1.2 billion in revenues within the luxury real
estate, hospitality and golf industries.
The Ritz-Carlton, Waldorf Astoria Resorts & Hotels, Trump International, Starwood, Vail Resorts and The PGA TOUR.
Proficient in developing strategies and creative solutions for both
non-profit and for-profit organizations.
Serve as a trusted advisor to high net worth clients and investors
to assist in their philanthropic and for-profit interests.
MIXED-USE REAL ESTATE ASSET POSITIONING
OMNI-CHANNEL MARKETING AND STRATEGY DEVELOPMENT
WRITING / EDITING / CONTENT MANAGEMENT
STRATEGIC PARTNERSHIP DEVELOPMENT
RESEARCH & ANALYTICS
PUBLIC RELATIONS AND CRISIS MANAGEMENT
CRM & DATABASE MANAGEMENT SYSTEMS
HTML / WEBSITE MAINTENANCE
BUDGET DEVELOPMENT, TRACKING, FORECASTING
PRIVATE EQUITY / JV STRUCTURING
EVENT PLANNING & OPERATIONS
COMMERCIAL AND RESIDENTIAL INSURANCE
GIFT ANNUITY LIFE ESTATE SOLUTIONS
PROJECT SALES / BUSINESS DEVELOPMENT MANAGER
July 2017 - Present
BEVERLY HILLS OFFICE
2015 - Present
SENIOR MARKETING CONSULTANT
2016 - Present
VICE PRESIDENT, MARKETING AND BUSINESS DEVELOPMENT DIRECTOR
WEST AMERICA CORP. / DAS
2012 - 2015
DIRECTOR OF MARKETING & COMMUNICATIONS
LA QUINTA RESORT & CLUB, A WALDORF ASTORIA RESORT AND PGA WEST
2008 - 2012
REGIONAL MARKETING DIRECTOR
2006 - 2008
2002 - 2006
Develop and introduce partners and funding sources that are aligned to
organization's international growth strategy.
Evaluate, interview and award underserved Pro Kids Golf students with the financial means they need in order pursue advanced education and provide them the mentorship needed so that they can one day become ambassadors and advocates for the Future Legends program.
Develop new partnerships and business relationships to expand awareness and
funding for the scholarship program.
Below is a sampling of projects I've worked on in varying degrees including: full scale planning, concept to close out; from envisioning to start up; sales event support; full time project management or operational role.
THE RITZ-CARLTON RESIDENCES PARADISE VALLEY, AZ
THE RITZ-CARLTON KAPALUA RESIDENTIAL SUITES
THE WESTIN IMAGINE
TRUMP OCEAN RESORT
THE CHATEAU AT HEAVENLY VILLAGE,
SOUTH LAKE TAHOE, CA
HARD ROCK HOTEL & RESIDENCES
PALM SPRINGS, CA
LA QUINTA RESORT & CLUB
A WALDORF ASTORIA RESORT
LA QUINTA, CA
THE CITRUS CLUB
LA QUINTA, CA
CABO SAN LUCAS, MX
LA QUINTA, CA
LATERRA PGA TOUR
AT WORLD GOLF VILLAGE
ST. AUGUSTINE, FL
TURKS & CAICOS ISLANDS
SANDESTIN GOLF & BEACH RESORT
SAN DIEGO, CA
LOS ANGELES, CA
MAMMOTH LAKES, CA
SPORTS RELATED EXPERIENCE
EDUCATION / CERTIFICATIONS
CALIFORNIA P&C INSURANCE AGENT
2016 - 2018
M.A. CORPORATE COMMUNICATION
2004 - 2006
B.S. BUSINESS MANAGEMENT
SPORTS & SOCIETY
NATIONAL INSTITUTE OF GOLF MANAGEMENT
1997 - 1998
I have worked closely with Bob during his tenure as director of marketing and communications for La Quinta Resort & Club and PGA WEST. A dedicated marketing professional, Bob has a solid insight into and understanding of the hospitality, golf and real estate industries, and an inherent ability to work well and interact with colleagues. He also has a keen understanding of marketing tactics and initiatives, including public relations, social media, and traditional and digital advertising strategies. Responsive, organized and a true pleasure to work with, Bob would make an excellent addition to any company's sales and marketing team.
I had the privilege having Bob as a client and can say without fear of contradiction that he is one of the best in the world of real estate marketing. He takes the time to thoroughly understand the market and the buyer groups. Then, he is able to align both internal sales teams with outside marketing agencies to create a marketing campaign is truly creative, strategic and most importantly, delivers results. Other bonus items of working with Bob include, a great sense of humor, high-level of integrity, he doesnt panic and, in fact, often adds a sense of calm to the entire team when it is needed most.
Vice President - Roni Hicks & Associates
I had the absolute pleasure of working with Bob during his wonderfully successful tenure as Director of Marketing & Communications at La Quinta Resort and Club and PGA West. He is a born leader with a quiet confidence that resonates with those around him. His presence is a reassuring force that the project or job will be done right. He guides the process with reason and ability. We did some narrated video projects together and his insight and keen eye helped leapfrog our collaboration from very good to great on every occasion. I endorse Bob without hesitation and know he is more than just a valuable asset; he's a difference-maker!
Partner/President of Media
"Well done is better than well said"