PERSONAL PROFILE
Catalyst for high value and luxury buying decisions through the process
of experiential programming.
Over 15 years of progressive experience developing and managing new business, marketing, sales and communication strategies that
resulted in over $1.2 billion in revenues within the luxury real
estate, hospitality and golf industries.
Brands Represented:
The Ritz-Carlton, Waldorf Astoria Resorts & Hotels, Trump International, Starwood, Vail Resorts and The PGA TOUR.
Proficient in developing strategies and creative solutions for both
non-profit and for-profit organizations.
Serve as a trusted advisor to high net worth clients and investors
to assist in their philanthropic and for-profit interests.
SERVICES OFFERED
MIXED-USE REAL ESTATE ASSET POSITIONING
INTERNATIONAL MARKETING
OMNI-CHANNEL MARKETING AND STRATEGY DEVELOPMENT
WRITING / EDITING / CONTENT MANAGEMENT
PROJECT MANAGEMENT
STRATEGIC PARTNERSHIP DEVELOPMENT
RESEARCH & ANALYTICS
CUSTOMER PROFILING
PUBLIC RELATIONS AND CRISIS MANAGEMENT
CRM & DATABASE MANAGEMENT SYSTEMS
HTML / WEBSITE MAINTENANCE
BUDGET DEVELOPMENT, TRACKING, FORECASTING
PRIVATE EQUITY / JV STRUCTURING
EVENT PLANNING & OPERATIONS
COMMERCIAL AND RESIDENTIAL INSURANCE
GIFT ANNUITY LIFE ESTATE SOLUTIONS
Have questions? Drop me a line and I'll provide you the answers.
PROFESSIONAL EXPERIENCE
PROJECT SALES / BUSINESS DEVELOPMENT MANAGER
CONCIERGE AUCTIONS
July 2017 - Present
2015 - Present
SENIOR MARKETING CONSULTANT
THE BLU SUMMIT REAL ESTATE GROUP
2016 - Present
VICE PRESIDENT, MARKETING AND BUSINESS DEVELOPMENT DIRECTOR
WEST AMERICA CORP. / DAS
2012 - 2015
DIRECTOR OF MARKETING & COMMUNICATIONS
LA QUINTA RESORT & CLUB, A WALDORF ASTORIA RESORT AND PGA WEST
2008 - 2012
REGIONAL MARKETING DIRECTOR
S&P DESTINATION PROPERTIES
2006 - 2008
MARKETING MANAGER
PLAYGROUND DESTINATION PROPERTIES, AN INTRAWEST COMPANY
2002 - 2006
PHILANTHROPIC INITIATIAVES
AMBASSADOR
WORLD HOUSING
Develop and introduce partners and funding sources that are aligned to
organization's international growth strategy.
ADVISOR/VOLUNTEER
FUTURE LEGENDS
Evaluate, interview and award underserved Pro Kids Golf students with the financial means they need in order pursue advanced education and provide them the mentorship needed so that they can one day become ambassadors and advocates for the Future Legends program.
Develop new partnerships and business relationships to expand awareness and
funding for the scholarship program.
PROJECT EXPERIENCE
Below is a sampling of projects I've worked on in varying degrees including: full scale planning, concept to close out; from envisioning to start up; sales event support; full time project management or operational role.
THE RITZ-CARLTON RESIDENCES PARADISE VALLEY, AZ
THE RITZ-CARLTON KAPALUA RESIDENTIAL SUITES
KAPALUA, HI
THE WESTIN IMAGINE
ORLANDO, FL
TRUMP OCEAN RESORT
BAJA, MX
THE CHATEAU AT HEAVENLY VILLAGE,
A ROCKRESORT
SOUTH LAKE TAHOE, CA
HARD ROCK HOTEL & RESIDENCES
PALM SPRINGS, CA
LA QUINTA RESORT & CLUB
A WALDORF ASTORIA RESORT
PGA WEST
LA QUINTA, CA
THE CITRUS CLUB
LA QUINTA, CA
DIAMANTE
CABO SAN LUCAS, MX
SILVERROCK
LA QUINTA, CA
LATERRA PGA TOUR
AT WORLD GOLF VILLAGE
ST. AUGUSTINE, FL
VERANDA
TURKS & CAICOS ISLANDS
SANDESTIN GOLF & BEACH RESORT
DESTIN, FL
THE BLOCK
SAN DIEGO, CA
THE BW
LOS ANGELES, CA
TRANQUILO
COSTA RICA
TANAVISTA
MAMMOTH LAKES, CA
SPORTS RELATED EXPERIENCE
FREELANCE PR
CASTILLO & RUIG COMMUNICATIONS
2014
WEBSITE & CONTENT EDITOR
PATSFANS.COM
2013 - Present
SALES & MARKETING, MEMBER SERVICES
NATIONAL GOLF FOUNDATION
1997 - 1999
SPORTS MARKETING, SEASON TICKET SALES, EVENT OPERATIONS
UNIVERSITY OF MIAMI, FL
1996 - 1997
SEASON TICKET SALES
FLORIDA MARLINS
1997
EDUCATION / CERTIFICATIONS
CALIFORNIA REAL ESTATE SALESPERSON
LICENSE #02076478
PLATINUM CALIFORNIA REALTY
2019 - Present
CALIFORNIA P&C INSURANCE AGENT
LICENSE#: 0K89397
RANCHO SANTA FE INSURANCE
2016 - Present
ROLLINS COLLEGE
M.A. CORPORATE COMMUNICATION
& TECHNOLOGY
2004 - 2006
BENTLEY UNIVERSITY
B.S. BUSINESS MANAGEMENT
1989-1993
DUKE UNIVERSITY
SPORTS & SOCIETY
2014
NATIONAL INSTITUTE OF GOLF MANAGEMENT
1997 - 1998
REFERENCES
I have worked closely with Bob during his tenure as director of marketing and communications for La Quinta Resort & Club and PGA WEST. A dedicated marketing professional, Bob has a solid insight into and understanding of the hospitality, golf and real estate industries, and an inherent ability to work well and interact with colleagues. He also has a keen understanding of marketing tactics and initiatives, including public relations, social media, and traditional and digital advertising strategies. Responsive, organized and a true pleasure to work with, Bob would make an excellent addition to any company's sales and marketing team.
Marguarite Clark
Proprietor, MCPR
I had the privilege having Bob as a client and can say without fear of contradiction that he is one of the best in the world of real estate marketing. He takes the time to thoroughly understand the market and the buyer groups. Then, he is able to align both internal sales teams with outside marketing agencies to create a marketing campaign is truly creative, strategic and most importantly, delivers results. Other bonus items of working with Bob include, a great sense of humor, high-level of integrity, he doesnt panic and, in fact, often adds a sense of calm to the entire team when it is needed most.
Todd Ochsner
Vice President - Roni Hicks & Associates
I had the absolute pleasure of working with Bob during his wonderfully successful tenure as Director of Marketing & Communications at La Quinta Resort and Club and PGA West. He is a born leader with a quiet confidence that resonates with those around him. His presence is a reassuring force that the project or job will be done right. He guides the process with reason and ability. We did some narrated video projects together and his insight and keen eye helped leapfrog our collaboration from very good to great on every occasion. I endorse Bob without hesitation and know he is more than just a valuable asset; he's a difference-maker!
Ron Hyde
Partner/President of Media
Benjamin Franklin
"Well done is better than well said"
GET IN TOUCH
858.324.4653